Recently, Autodesk set out to create a new 3ds Max customer testimonial for SIGGRAPH, highlighting leading studios that rely on their software in high-end production pipelines. As part of this initiative, Autodesk visited EyeballNYC, one of the recognized studios known for its strong creative and technical use of 3ds Max in commercial production.
The visit involved filming a detailed customer testimonial showcasing EyeballNYC as one of Autodesk’s top 3ds Max production houses. The video focused on how the studio integrates 3ds Max into its daily workflow, demonstrating its role across modeling, animation, lighting, and rendering within a professional production pipeline.
The final piece was first presented at SIGGRAPH, one of the industry’s most important events for computer graphics and digital content creation. Following its premiere, the testimonial was also planned for use in Autodesk roadshows and made available online, allowing a wider global audience to gain insight into real-world studio workflows.
During the shoot, Autodesk interviewed members of the 3D team at EyeballNYC, capturing their experiences, techniques, and perspectives on using 3ds Max in production. The discussion highlighted both the technical strengths of the software and the collaborative nature of studio environments.
I had the opportunity to be part of this entire process, contributing to the production and being involved in the environment where these insights and workflows were shared. It was a valuable experience to participate in a project that showcased how industry professionals leverage Autodesk tools to deliver high-quality creative work at scale.
Overall, the testimonial served as both a celebration of studio achievement and a real-world demonstration of how 3ds Max continues to play a central role in professional visual effects and animation pipelines.